When Electronic Arts announced its new installment in the Battlefield video game franchise, it was met with a collective shrug.
Battlefield Hardline was seen as an old game re-skinned as a cops and robbers FPS.
But it wasn't.
And just showing a trailer featuring gameplay wasn't going to change anyone's mind.
So, we created an experience that put our audience in control of the action and gave them a taste of what it feels like to rob a bank.
Browser based, mobile first and narratively driven, the interactive film blended technology and storytelling like never before.
Click here to experience the full film. Try it on your mobile first.
u : wildlife