Dead Space is a niche game. So we had to find a universal theme that would reach a broader audience. And nothing is broader than a mother’s disapproval.
How do you get consumers to pay a dollar more for a bottle of Kikkoman soy sauce? Make a 24-minute documentary that tells the amazing story of this 350-year-old brand.
Check out the film if you have 24 minutes to spare.
After the launch of "Live In Levi's," the brand wanted to return to their roots with a narratively driven spot for the new men's 501 CT. So, we created a story that draws inspiration from the past while bringing a more contemporary take on the Levi's guy.
When Electronic Arts announced its new installment in the Battlefield video game franchise, it was met with a collective shrug.
Battlefield Hardline was seen as an old game re-skinned as a cops and robbers FPS.
But it wasn't.
And just showing a trailer featuring gameplay wasn't going to change anyone's mind.
So, we created an experience that put our audience in control of the action and gave them a taste of what it feels like to rob a bank.
Browser based, mobile first and narratively driven, the interactive film blended technology and storytelling like never before.
Click here to experience the full film. Try it on your mobile first.
u : wildlife
Levi's has a strong connection to music.
From sticks to strings. Pop to poetry. DJ’s. MCs. Solo acts. And French-Cuban twins.
So when the opportunity to partner with Alicia Keys presented itself, we thought she would be the perfect fit to launch the new women's denim collection.
Authentic. Innovative. And original.
Just like the brand.
The You Rule campaign introduced a 15-years-old game to a whole new group of players.
After extensive research, we found that everybody loves Star Wars. So, we created a campaign for EA's multiplayer video game that celebrates the universal adoration of this storied franchise and invites everyone to join the battle online.
Inspired by Japanese aesthetic and driven by the insight that soy sauce is inherently rich with umami, we created a campaign that spans across all of Kikkoman's products.
Not everyone thinks a game about city management could be fun. But it is. And to prove it, we created an integrated digital campaign that celebrated what it feels like to wield the power of mayor.
This is a jingle. This is a jingle that got remixed. This is a jingle that got remixed and stated a conversation. This is a jingle that got remixed that started a conversation that we engaged in and created more content because of the dialogue with our audience. This is more than a jingle.
Also, jingles work.
The game : The Sims Pets
The product innovation : You can play as a Human or a pet
The creative solution : Trevor Mountleg - half man, half dog, all player.