Blame it on product. Blame it on marketing. Levi’s women’s line of jeans wasn’t working. For anyone.
So, they redid the entire product line. But to relaunch the Levi’s Women’s Collection with any of credibility, the campaign needed to be as authentic as its promise of a better product.
Enter Alicia Keys. If you’re not familiar with Alicia Keys, she’s one of the most down-to-earth, no BS, leader of the no make up movement. She’s nobody’s shill. And she was the perfect brand ambassador to relaunch the collection.
After extensive research, we found that everybody loves Star Wars. So, we created a campaign for EA's multiplayer video game that celebrates the universal adoration of this storied franchise and invites everyone to join the battle online.
How do you get consumers to pay a dollar more for a bottle of Kikkoman soy sauce? Create a rebranding event centered around a documentary telling the story of this amazing, 300-year-old brand. The integrated campaign culminated with a multi-city premiere, coordinated PR events, and film festival showings around the country.
Check out the film if you have 24 minutes to spare.
Dead Space is a niche video game. So we used a universal theme that would reach a broader audience. And nothing is broader than a mother’s disapproval.
Levi’s has always stood for authentic self-expression and not trying too hard. But, over the course of several campaigns, the brand had found itself in a hipster niche that alienated a broader audience. To help Levi’s get back to their roots, we created a campaign grounded in authenticity and classic Levi’s storytelling.
The You Rule campaign introduced a 15-years-old game to a whole new group of players.
When Electronic Arts announced its new installment in the Battlefield video game franchise, it was met with a collective shrug.
Battlefield Hardline was seen as an old game re-skinned as a cops and robbers FPS.
But it wasn't.
And just showing a trailer featuring gameplay wasn't going to change anyone's mind.
So, we created an experience that put our audience in control of the action and gave them a taste of what it feels like to rob a bank.
Browser based, mobile first and narratively driven, the interactive film blended technology and storytelling like never before.
Click here to experience the full film. Try it on your mobile first.
u : wildlife