When Electronic Arts announced its new installment in the Battlefield video game franchise, it was met with a collective shrug.

Battlefield Hardline was seen as an old game re-skinned as a cops and robbers FPS.

But it wasn't.

And just showing a trailer featuring gameplay wasn't going to change anyone's mind. 

So, we created an experience that put our audience in control of the action and gave them a taste of what it feels like to rob a bank.

Browser based, mobile first and narratively driven, the interactive film blended technology and storytelling like never before.

Click here to experience the full film. Try it on your mobile first.

u : wildlife

p: BFEA360